Random review: President Momoi-Kun

President Momoi-Kun cover

President Momoi-Kun by Higashi Nishida (Shachou Momoi-kun, serialized in Opera; EDGE Comix edition 2011, Juné edition 2013)

This is an example of a type of BL that is rare in translation: gag manga. There’s plenty of rom-com, sitcom, nuttery and slapstick in translated BL, but the only other title devoted specifically to gag humor that I can think of offhand is All Nippon Air Line (note acronym). Opera has a reputation in the West as a publisher of more sophisticated / alt-indie / literary BL, but they also run stuff like this, which is none of the above.

The titular Momoi-kun, who is a bit of a layabout, has just accepted a figurehead position as president of his father’s company, purely because he wants to find a cute young executive with glasses to be his boyfriend. The secretarial position for his office hasn’t been filled, so he gets shown around and assisted by one of the managers, who happens to be a not-so-cute older guy, but with glasses. This of course eventually leads to romance, but that’s not nearly as important as the fact that it leads to gags.

Gags about glasses. Gags about company politics. Gags about bizarre coworkers. Self-referential gags about being a gag manga. Most of the jokes are out-of-left-field non-sequiturs, and although some of them are quite funny, they don’t add up to anything or forward the (minimal) plot. Around the halfway point, the author remembers that there is supposed to be a romance in here somewhere, and throws in a little stock-scenario emotional bonding and some unlikely elevator sex. And for a dose of emotional whiplash, dropped right into the middle of the volume is an unrelated one-chapter tragic romance (which gets recycled as a gag at the end of the volume).

I’m not sure what the appeal of this title is supposed to be. The romance, such as it is, is not convincing, the story having blown all its goodwill and suspension of disbelief on the gags (and it does not help that the characters’ personalities and motivations change at whim to suit the current setup), and almost all of the gags are generic ones that have nothing to do with the characters or situation, so it’s not satisfying as a BL manga. On the other hand, it’s also not satisfying as a gag manga: the bits of relationship-building interrupt the flow of the humor, especially in the second half of the book, and although the gags are occasionally outstanding, too many are old warhorses and/or uninventive. I suspect that this series was more fun to read in serialization, as a few pages of crazy in-between the actual story-driven stories (most of the chapters are quite short, contributing to the lack of plot momentum). It doesn’t even have visual appeal to fall back on; the cut-out cover is appealing, but the interior art is stylistically generic and not very technically accomplished.

Unless you are a huge fan of this author, or a huge fan of gag manga, or have a compulsive-obsessive need to own ALL THE BL (like me), you can skip this one.

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